Adria.MOVE IT!
Support to sustainable forms of mobility in coastal towns

Priority and Measure
Measure 3.2 - Sustainable Mobility Systems
Priority 3 – Accessibility and Networks
EUSAIR Pillars
Sustainable tourism
Type of Project
Biserka Šimatović
Interviewee role
Project Manager
City of Dubrovnik
+385 20 638 209
Project website
Budget in euros


Role Name City Country Contact Person Email contact/ website
Lead Partner City of Dubrovnik Dubrovnik Croatia Biserka Šimatović
Partner 1 Municipality of Piran Piran Slovenia Tanja Franca
Partner 2 Municipality of Kotor Kotor Montenegro Branka Todorovic
Partner 3 City of Umag Umag Croatia Veljko Ivančić
Partner 4 City of Novigrad Novigrad Croatia Sandra Rugani Kukuljan
Partner 5 Municipality of Lopar Lopar Croatia Manuela Matahlija

Project Description


Project description

Adria.MOVE IT! project was designed to promote sustainable mobility with the goal of improving the quality of life of current and future generations in the Adriatic area, as well as achieving greater efficiency and safety of traffic. The project was especially focused on improving mobility and accessibility through more sustainable transport solutions and increasing the quality and attractiveness of public transport.


What has been done during the Project lifespan in order to achieve its main goal/s?

Having in mind that project partners were renowned tourist centers, special emphasis was paid to promoting economical and efficient mobility solutions which would provide substitution to private motorized vehicles.

Partners made Studies of Sustainable Traffic and Plans of Sustainable Mobility, which laid foundations for strategic development of traffic in respective towns, but also for preparation of future applications for EU funds.

Besides modeling public transportation in the way to facilitate the use of different vehicles and introducing maritime transport, Adria.MOVE IT! focused on improving pedestrian and cycling access. Therefore, a number of pedestrian and cycling tracks were renovated and equipped with traffic and info signaling. Coastal cities introduced police patrols on bicycles, and some even got public bike service, which enables locals and tourists to use a more sustainable way of transport instead of motorized vehicles.


Which are the Project Main Results/Impact?

Result/Impact 1

Infrastructure for cycling and pedestrian access was significantly improved. Bicycle paths were constructed in Dubrovnik, Umag and Novigrad, while pedestrian walkways were constructed in Kotor and Lopar. Apart from offering an alternative to transport by motorized vehicles, new infrastructure contributed to promoting a more active way of life.

Result/Impact 2

Increased quality and attractiveness of public transport in tourist destinations. Special emphasis was placed on modelling public transport in order to optimize traffic flows, achieve maximum efficiency and encourage use of clean, quiet, energy-efficient means which reduce environmental impacts. Piran introduced bike sharing system, purchased 100 bicycles, electric vehicles and 2 electric bus shuttles, which contributed to wider use of sustainable traffic solutions.

Result/Impact 3

All beneficiaries produced studies on sustainable mobility solutions, which resulted in development of innovative solutions for resolving major difficulties in tourist destination. Sustainable mobility plans also represent an upgrade of Adria.MOVE IT! project goals, and a long-term commitment of project partners to continuously encourage implementation of sustainable mobility solutions. By promoting best practices project partners also contributed to raising awareness about importance of this topic.

Result/Impact 4

Mobility weeks, online interactive game for younger population, promotional activities and press conferences in combination with introduction of solutions like bike sharing system generated high interest in the local population and increased level of awareness about the need for sustainable traffic solutions and greater safety in traffic.