Priority and Measure
Measure 3.3 – Communication Networks
Priority 3 – Accessibility and Networks
EUSAIR Pillars
Sustainable tourism
Type of Project
Roberto Righi
Interviewee role
Project Manager
Province of Rimini
+39 347 0379204
Project website
Budget in euros


Role Name City Country Contact Person Email / website
Lead Partner Province of Rimini Rimini Italy Emilio Urbinati www.
Partner 1 The Institute of Cultural Heritage – Emilia-Romagna Region Bologna Italy Laura Carlini
Partner 2 Veneto Region – Unità Complessa Progetti Strategici e Politiche Comunitarie Venezia Italy Clara Peranetti
Partner 3 IUAV University of Venice Venezia Italy Domenico Patassini /
Partner 4 Province of Pesaro-Urbino Pesaro Italy Massimo Grandicelli /
Partner 5 Province of Campobasso Campobasso Italy Sabrina Tirabassi
Partner 6 Skupa srl   San Felice del Molise (CB) Italy Veronica Di Luca /
Partner 7 National Museum of Montenegro Cetinje Montenegro Aleksandar Berkuljan /
Partner 8 Municipality of Shkodra Shkodër Albania Zamir Tafilica /
Partner 9 Business Service Centre of Government of Zenica-Doboj Canton Zenica Bosnia Djenana Colakovic /
Partner 10 Region of Istria   Pula Croatia Sandra Ilić /

Project Description


Project description

The AdriaMuse project created new tools and services able to help tourism players and museums in implementing innovative ways of attracting audiences interested in exhibitions. New visitors have been attracted by connecting the Adriatic museums with those events which did not have a cultural dimension, so increasing their visibility. The ICT infrastructure set-up by the AdriaMuse project supports the partner areas in their efforts to increase accessibility to their cultural tourism offers.


What has been done during the project in order to achieve its main goal(s)?

Project website was implemented. Press releases and articles were sent to newspapers and magazines. Project brochures produced in English (5.000 copies), and in partners languages;  brochure of Istrian Museums (10.000 copies) printed; leaflets (10.000 copies), postcards (10.000 copies), posters (1.000 copies), bookmarks (5.000 copies); bags for promo (1.000 copies) printed. Promotional film collecting, video and audio materials of all partners. Participation to fairs, conferences and seminars.

A Directory of events and tourism services, museums and other relevant cultural heritage bodies, in the partner regions, describing the main events of the partner areas. Organisation of focus groups in all the partner regions, and report on the “Identification of trans-regional clusters grouping events and services organised and offered in the partner areas”. It presented main results, focusing on the common points, the strong aspects, and identification of transregional clusters and networks.<(p style=”text-align: justify;”>

Which are the project main results/impacts? 

Result/Impact 1

The AdriaMuse project developed the concept of promoting cultural tourism events in museums outside their traditional walls. It also developed a communication network that became a tool for the permanent exchange of information and expertise among cultural and tourism stakeholders. The main challenge tackled and solved was a dramatic improvement in the sector of cultural tourism.

Result/Impact 2

The targets (museums, tourist boards, organizations involved in culture and tourism) took benefit from the experience accumulated through the pilot events organized by AdriaMuse. Many initiatives to take Museums’ collections beyond the museum walls and go out into the community were elaborated. The partners identified the assets and tourist characteristics suitable for implementing the methodology and tools developed by the project, by selecting existing events where the associated museums could be involved.

Result/Impact 3

Publication of cases from all over Europe to identify the common features of potential events focused on specific bibliography, websites and social networks, presenting the 25 selected practices. Info kit and Guidelines for the organisation of events and exhibitions, providing some practical information for the organization of training activities, sharing common procedures. Definition of the minimum standards to promote places of culture, concerning standards for museums and events. The joint catalogue of tourist assets was made with the participation of all the partners.

Result/Impact 4

The user interface was translated in all the languages. Digital records on permanent collections of museums  and their temporary exhibitions where entered into the system. The translation of a manual supplement was prepared, entitled: Manual supplement, Information for new members. Development of a communication platform to facilitate the access and consultation of information related to the events organized by the Museum of the Adriatic Area.

Result/Impact 5

Pilot actions were organized: regatta Cattolica-Pula-Cattolica; Festival of visual arts in Istria; Preservation of the cultural heritage of the Municipality Tesanj, Zenica-Doboj; Festa Artusiana in Forlimpopoli; Carried by the sea: objects and cultures of the Adriatic, in Campobasso; Festival internazionale del brodetto e delle zuppe di pesce in Pesaro; The ancient Adriatic in the Tourist Present in Rimini; joint event Veneto-Shkoder on Gondolas, the typical Venetian boats.