Adriatic Route for Thematic Tourism

Priority and Measure
Measure 3.3 – Communication Networks
Priority 3 – Accessibility and Networks
EUSAIR Pillars
Sustainable tourism
Type of Project
Vicky Igoumenidou
Interviewee role
Project manager
Region of Epirus
+302 651087115
Project website
Budget in euros


Role Name City Country Contact Person Email / website
Lead Partner Region of Epirus   Ioannina Greece Vicky Igoumenidou
Partner 1 Province of Padua   Padua Italy Lisa Dovico
Partner 2 Regional Development Agency of Dubrovnik Neretva County – DUNEA l.l.c. Dubrovnik Croatia Franica Milos /
Partner 3 Sarajevo Economic Regional Development Agency SERDA Sarajevo   Bosnia and Herzegovina Belma Pasic /  
Partner 4 Municipality of Saranda Sarande Albania Entela Kaleshi
Partner 5 Marche Region - Service Internationalisation Culture, Tourism, Commerce and Promotional Activities Ancona Italy Giovanni  D'Annunzio

Project Description


Project description

The ADRIATIC-ROUTE project promoted thematic tourism with the use of ICT tools in the Adriatic regions developing indirectly, through a joint initiative that enhanced cooperation, “economic, social and territorial cohesion while respecting at the same time cultural and linguistic diversity” (Lisbon Treaty). A functional Web-GIS platform was implemented, helping tourists make “well-informed choices” regarding their visit in the participating areas, contributing in this way to the sustainable growth of the area based on the EU 2020 strategy. Additionally, the project promoted socio-economic development in the long-run by fostering the growth potential of one of the major economic sectors (tourism) in the participating countries. Furthermore the project increased and enhanced the capacity of Adriatic authorities in promoting their local/regional identities and alternative forms of tourism.

What has been done during the project in order to achieve its main goal(s)?

The main goal of the project was to increase mobility in the participating regions for thematic tourism purposes, with special emphasis on gastronomy, while at the same time promoting accessibility from one region/country to the other. This was achieved through the development of a Web-GIS platform (available in all partners’ languages plus English) that bridged tourism/cultural/natural resources and transport systems of the participating regions and at the same time it improved accessibility to information and services to resources and transport systems. Mobile applications enhanced the platform’s usability and extended the accessibility to the platform to a wider range of communication media. The platform also integrated social media applications and was presented as well through social media.

Apart from the use of ICT tools for disseminating the results and the capacities of the WEB GIS platform and of the project as well, a series of events were organised: eight project meetings, training courses to the stakeholders, conferences and participation to symposia and tourism related exhibitions all over Europe, but also in Israel targeting in new markets, four multilingual different types of brochure. Also, eight newsletters were drafted and sent by e-mails to stakeholders and public.

Including all the other dissemination tools, a website ( was practically the main channel through which the project reached everybody in the involved areas. 

Which are the project main results/impacts?

Result/Impact 1

Project results reached a wide range of stakeholders through events organized by partners, including training courses, conferences, participation to symposia and tourism related exhibitions all over Europe, and also in Israel, targeting new markets.  The main target groups in the private and public sector were:  SMEs, tourism agencies, tourism associations, local enterprises working on tourism and tourism related businesses, chambers of commerce. It also reached tourists at local and international level and the public in general.

Result/Impact 2

A project website was created ( including project information, news, events, results, studies and publications (green paper, booklet, conference proceedings, newspaper articles, etc.).

Result/Impact 3

Thematic tourism in the Adriatic regions was promoted through a Web-GIS platform.

Result/Impact 4

The capacity of Adriatic authorities in promoting their local/regional identities and alternative forms of tourism was increased and enhanced.