ADRISTORICAL LANDS - Adria Wealth Project

Project

ADRISTORICAL LANDS
ADRISTORICAL LANDS - History, culture, tourism, arts and ancient crafts in the European Adriatic territory

Priority and Measure
Measure 2.4 – Sustainable Tourism
Priority 2 - Natural and cultural resources and risk prevention
EUSAIR Pillars
Sustainable tourism
Type of Project
Ordinary
Interviewee
Mariolga Mogavero
Interviewee role
Department Director – Kabinet Office of the President and Institutional Affairs
Organization
Molise Region
E-mail
mariolga.mogavero@regione.molise.it
Telephone
+39 0874.314694
Project website
website expired
Budget in euros
3.559.845,91

Partners

Role Name City Country Contact Person Email/ website
Lead Partner Molise Region   Campobasso Italy Mariolga Mogavero mariolga.mogavero@regione.molise.it www.regione.molise.it
Partner 1 Veneto Region - Tourism Section Veneto - Venice   Italy Nicola  Panarello   nicola.panarello@regione.veneto.it / www.regione.veneto.it/
Partner 2 Informest - Service And Documentation Centre For International Cooperation - Development Projects Department Gorizia   Italy Sandra Sodini   sandra.sodini@informest.it / www.informest.it/
Partner 3 Veneto Walled Towns Association   Monselice   Italy Giuseppe  Pan   cultura@comune.cittadella.pd.it / www.cittamurateveneto.it
Partner 4 Abruzzo Region - Department Of Economic Development And Tourism Pescara   Italy Ester  Di Cino   ester.dicino@regione.abruzzo.it / www.regione.abruzzo.it/
Partner 5 Confesercenti Regionale Abruzzo   Pescara   Italy Enzo  Giammarino   giammarino@confesercentiabruzzo.it www.confesercentiabruzzo.it
Partner 6 Province of Bari     Bari   Italy Rosa Dimita   politichecomunitarie@provincia.ba.it www.cittametropolitana.ba.it
Partner 7 Marche Region     Ancona   Italy Marco  Morena   marco.morena@regione.marche.it www.regione.marche.it
Partner 8 Le Marche Segrete Association Castel Di Lama   Italy Giulia  Panichi Pignatelli   info@marchesegrete.it / www.marchesegrete.it
Partner 9 Province of Ravenna   Ravenna   Italy Tania  Berardi   tberardi@mail.provincia.ra.it www.provincia.ra.it
Partner 10 Public Institution RERA S.D. for Coordination and Development of Split Dalmatia Split   Croatia   Mihaela Tomaševic   mihaela.tomasevic@rera.hr / www.rera.hr
Partner 11 The Tourist Board Of Hercegovina-Neretva Canton Mostar   Bosnia and Herzegovina   Ramiz  Bašic   hercegovina@hercegovina.ba www.hercegovina.ba
Partner 12 Maritime Museum of Pirano Piran   Slovenia   Franco Juri   muzej@pommuz-pi.si / franco.juri@siol.net / www.pomorskimuzej.si
Partner 13 Lezha Municipality Lezha   Albania   Hekuran  Koka   mayor@lezha.org / pzhvillimi@lezha.org / foreignaffairs@lezha.org / www.lezha.gov.al/
Partner 14 Ministry of Culture of Montenegro Podgorica   Montenegro   Aleksandra  Boškovic aleksandra.boskovic@gov.me www.gov.me

Project Description

Description

Project description

ADRISTORICAL LANDS was a project which promoted a new form of sustainable tourism development based on natural and cultural heritage of the Adriatic basin, through the valorisation of remarkable but largely unknown attractions, such as ancient villages, walled towns, historical buildings, etc.  The main goal was to strengthen the bond of common origin among Adriatic cities through territorial cooperation, in order to create and put into practice a common cross-border strategy emphasizing local history and heritage, cultural tourism and other factors essential for the economic rebirth of historical centres.

 

What has been done during the project in order to achieve its main goal(s)?

The main project goals were achieved through many actions/activities/tools:

– Action Plan with identification of tools, methods, sectors and key stakeholders; organization of meetings to  share methodologies, policies, best practices to valorise the culture and the traditions of the target territories;

– Partners’ networks, organization of technical seminars, 6 seminars/workshops with stakeholders and final national conference aimed at presenting project results;

– Marketing plan and communication activities; promotional materials; radio/TV advertising;  media relations;

– Researches to highlight the essential elements and resources for thematic touristic products and cross-border itineraries; location of centres with strong tourist appeal (CEVT), part of the Cross-border Tourist Network;

– Data cards containing information about the involved territories, with a section dedicated to the facilities for  the disabled; elaboration of a matrix analysis and geo-referencing of the information.

– In-depth research on the historical and artistic heritage of some villages located in the Hinterland of the Hvar Isle; specific researches on Art–Artists’ Houses, historic theatres, museums, monuments and works of art;

– 20 thematic naturalistic–architectural itineraries and 5 events (theme days, exhibitions, art and craft displays) presenting typical products and highlighting local traditions;

– A catalogue organized in a flexible data-base form and a data-base which constitutes a platform to coordinate initiatives and provide continuity to activities geared to making the itineraries homogeneous;

– Support to local initiatives for recovering some buildings on Hvar’s Island; theatre and museum promotion; technological innovation of tourist information and hospitality centres; on-line promotion and marketing of typical tourist products; disability access facilitation.

 

Which are the project main results/impacts?

Result/Impact 1:  ORGANIZATION OF EVENTS FOR NETWORKING AND KNOWLEDGE SHARING

Organization of 6 workshops; organization of a final conference; organization of a press conference;  participation in events (national exhibitions and conferences) aimed at presenting project results, methods and tools to valorise territory and landscape; involvement of stakeholders, policy makers, media and other sectors, such as craftsmanship and service industries.

Result/Impact 2: PROMOTIONAL MATERIALS FOR THE VALORIZATION OF THE TERRITORY

Production of 45,000 multilingual materials and 1000 brochures distributed at fairs and workshops, providing tourist and cultural information of the target areas; agreements with local accommodation facilities, restaurants, tour guides and general  transport; creation of useful tools to highlight the areas of interest (itinerary signs, poster advertising); production of  flyers for territorial promotion and marketing operations;  articles and advertorials in the Press; integrated use of Information Technology to promote the territory, in loco or from afar, making accessibility easy for all.

Result/Impact 3:  SHARING OF METHODS AND INFORMATION, AND CREATION OF ITINERARIES

Educational tours, marketing actions and roadshows for the sharing of methods to create a well-articulated offer of hospitality that  reflects the territory and promotes the quality and  variety of the tourism services;   12 tourist packages created; organization of 6 touring events; media relations and organization of press tours; participation in 10 marketing events;  press office activities; publications in newspapers and specialized journals.

Result/Impact 4: MEMORANDUM OF INTENT FOR THE CONSTITUTION OF AN EGTC

Definition of a Memorandum of Intent for the constitution of a European Grouping of Territorial Cooperation (EGTC),  a legal entity designed to facilitate and promote cross-border, transnational and interregional cooperation.