ADRISTORICAL LANDS - History, culture, tourism, arts and ancient crafts in the European Adriatic territory
- Priority and Measure
Measure 2.4 – Sustainable Tourism
Priority 2 - Natural and cultural resources and risk prevention
- EUSAIR Pillars
- Sustainable tourism
- Type of Project
- Mariolga Mogavero
- Interviewee role
- Department Director – Kabinet Office of the President and Institutional Affairs
- Molise Region
- +39 0874.314694
- Project website
- website expired
- Budget in euros
|Role||Name||City||Country||Contact Person||Email/ website|
|Lead Partner||Molise Region||Campobasso||Italy||Mariolga Mogaveroemail@example.com www.regione.molise.it|
|Partner 1||Veneto Region - Tourism Section||Veneto - Venice||Italy||Nicola Panarellofirstname.lastname@example.org / www.regione.veneto.it/|
|Partner 2||Informest - Service And Documentation Centre For International Cooperation - Development Projects Department||Gorizia||Italy||Sandra Sodiniemail@example.com / www.informest.it/|
|Partner 3||Veneto Walled Towns Association||Monselice||Italy||Giuseppe Panfirstname.lastname@example.org / www.cittamurateveneto.it|
|Partner 4||Abruzzo Region - Department Of Economic Development And Tourism||Pescara||Italy||Ester Di Cinoemail@example.com / www.regione.abruzzo.it/|
|Partner 5||Confesercenti Regionale Abruzzo||Pescara||Italy||Enzo Giammarinofirstname.lastname@example.org www.confesercentiabruzzo.it|
|Partner 6||Province of Bari||Bari||Italy||Rosa Dimitaemail@example.com www.cittametropolitana.ba.it|
|Partner 7||Marche Region||Ancona||Italy||Marco Morenafirstname.lastname@example.org www.regione.marche.it|
|Partner 8||Le Marche Segrete Association||Castel Di Lama||Italy||Giulia Panichi Pignatelliemail@example.com / www.marchesegrete.it|
|Partner 9||Province of Ravenna||Ravenna||Italy||Tania Berardifirstname.lastname@example.org www.provincia.ra.it|
|Partner 10||Public Institution RERA S.D. for Coordination and Development of Split Dalmatia||Split||Croatia||Mihaela Tomaševicemail@example.com / www.rera.hr|
|Partner 11||The Tourist Board Of Hercegovina-Neretva Canton||Mostar||Bosnia and Herzegovina||Ramiz Bašicfirstname.lastname@example.org www.hercegovina.ba|
|Partner 12||Maritime Museum of Pirano||Piran||Slovenia||Franco Juriemail@example.com / firstname.lastname@example.org / www.pomorskimuzej.si|
|Partner 13||Lezha Municipality||Lezha||Albania||Hekuran Kokaemail@example.com / firstname.lastname@example.org / email@example.com / www.lezha.gov.al/|
|Partner 14||Ministry of Culture of Montenegro||Podgorica||Montenegro||Aleksandra Boškovicfirstname.lastname@example.org www.gov.me|
ADRISTORICAL LANDS was a project which promoted a new form of sustainable tourism development based on natural and cultural heritage of the Adriatic basin, through the valorisation of remarkable but largely unknown attractions, such as ancient villages, walled towns, historical buildings, etc. The main goal was to strengthen the bond of common origin among Adriatic cities through territorial cooperation, in order to create and put into practice a common cross-border strategy emphasizing local history and heritage, cultural tourism and other factors essential for the economic rebirth of historical centres.
What has been done during the project in order to achieve its main goal(s)?
The main project goals were achieved through many actions/activities/tools:
– Action Plan with identification of tools, methods, sectors and key stakeholders; organization of meetings to share methodologies, policies, best practices to valorise the culture and the traditions of the target territories;
– Partners’ networks, organization of technical seminars, 6 seminars/workshops with stakeholders and final national conference aimed at presenting project results;
– Marketing plan and communication activities; promotional materials; radio/TV advertising; media relations;
– Researches to highlight the essential elements and resources for thematic touristic products and cross-border itineraries; location of centres with strong tourist appeal (CEVT), part of the Cross-border Tourist Network;
– Data cards containing information about the involved territories, with a section dedicated to the facilities for the disabled; elaboration of a matrix analysis and geo-referencing of the information.
– In-depth research on the historical and artistic heritage of some villages located in the Hinterland of the Hvar Isle; specific researches on Art–Artists’ Houses, historic theatres, museums, monuments and works of art;
– 20 thematic naturalistic–architectural itineraries and 5 events (theme days, exhibitions, art and craft displays) presenting typical products and highlighting local traditions;
– A catalogue organized in a flexible data-base form and a data-base which constitutes a platform to coordinate initiatives and provide continuity to activities geared to making the itineraries homogeneous;
– Support to local initiatives for recovering some buildings on Hvar’s Island; theatre and museum promotion; technological innovation of tourist information and hospitality centres; on-line promotion and marketing of typical tourist products; disability access facilitation.
Which are the project main results/impacts?
Result/Impact 1: ORGANIZATION OF EVENTS FOR NETWORKING AND KNOWLEDGE SHARING
Organization of 6 workshops; organization of a final conference; organization of a press conference; participation in events (national exhibitions and conferences) aimed at presenting project results, methods and tools to valorise territory and landscape; involvement of stakeholders, policy makers, media and other sectors, such as craftsmanship and service industries.
Result/Impact 2: PROMOTIONAL MATERIALS FOR THE VALORIZATION OF THE TERRITORY
Production of 45,000 multilingual materials and 1000 brochures distributed at fairs and workshops, providing tourist and cultural information of the target areas; agreements with local accommodation facilities, restaurants, tour guides and general transport; creation of useful tools to highlight the areas of interest (itinerary signs, poster advertising); production of flyers for territorial promotion and marketing operations; articles and advertorials in the Press; integrated use of Information Technology to promote the territory, in loco or from afar, making accessibility easy for all.
Result/Impact 3: SHARING OF METHODS AND INFORMATION, AND CREATION OF ITINERARIES
Educational tours, marketing actions and roadshows for the sharing of methods to create a well-articulated offer of hospitality that reflects the territory and promotes the quality and variety of the tourism services; 12 tourist packages created; organization of 6 touring events; media relations and organization of press tours; participation in 10 marketing events; press office activities; publications in newspapers and specialized journals.
Result/Impact 4: MEMORANDUM OF INTENT FOR THE CONSTITUTION OF AN EGTC
Definition of a Memorandum of Intent for the constitution of a European Grouping of Territorial Cooperation (EGTC), a legal entity designed to facilitate and promote cross-border, transnational and interregional cooperation.