ArTVision - Adria Wealth Project

Project

ArTVision
arTVision. A live art channel

Priority and Measure
Measure 3.3 – Communication Networks
Priority 3 – Accessibility and Networks
EUSAIR Pillars
Sustainable tourism
Type of Project
Ordinary
Interviewee
Piacentino Ciccarese
Interviewee role
Project administrative responsible
Organization
Puglia Region
E-mail
p.ciccarese@regione.puglia.it
Telephone
+39 080 5406558
Project website
www.artvision.agency
Budget in euros
3.305.727,62

Partners

Role Name City Country Contact person Email / website
Lead Partner Puglia Region - Area Policies for the promotion of Territory, Knowledge and Talent Bari Italy Piacentino Ciccarese p.ciccarese@regione.puglia.it / www.regione.puglia.it  
Partner 1 Pino Pascali Foundation Polignano a Mare Italy Rosalba Branà direzione@museopinopascali.it / www.museopinopascali.it
Partner 2 Ministry of Culture  of Montenegro Cetinje Montenegro Jasmina Vojnović arTVision.mne@gmail.com / www.mku.gov.me
Partner 3 Faculty of Dramatic Arts Cetinje Montenegro Sehad Čekić sehad@t-com.me
Partner 4 Veneto Region - Direction for Performing Arts and Cultural Activities Venezia Italy Decimo Poloniato decimo.poloniato@regione.veneto.it / www.regione.veneto.it
Partner 5 Academy of Fine Arts Venezia Italy Gaetano Mainenti gaetano.mainenti@accademiavenezia.it / www.accademiavenezia.it
Partner 6 Ministry of Culture  of Albania Tirana Albania Ledia Mirakaj Ledia.Mirakaj@kultura.gov.al / www.kultura.gov.al
Partner 7 Kanal Ri Rijeka Croatia Gracijano Gregorović ggregorovic@kanal-ri.hr www.kanal-ri.hr
Partner 8 University of Arts Tirana Albania Pjeter Guralumi pjeter.guralumi@gmail.com www.uart.edu.al
Partner 9 Primorje-Gorski Kotar County Rijeka Croatia Valerij Jurešić Valerij.Juresic@pgz.hr / www.pgz.hr

Project Description

Description

Project description

A challenge in the name of art, a project of cultural communication, a new way of looking at the Adriatic, for cooperation and the exchange of works of art and artists, of languages and formats. This was ArTVision – A live art channel”, the project led by Puglia Region, which aimed to promote artists and their work, and to produce and spread innovative audio-visual formats in the Adriatic area. The project relied on a broad partnership, which started with Puglia and encompassed Albania, Montenegro, Primorje-Gorski Kotar County (Croatia) and Veneto. The multichannel and multiplatform circulation of the contents were its added value and an excellent premise for capitalization in the new  Programming Period.

 

What has been done during the project in order to achieve its main goal(s)?

Audiovisual productions, documentaries, exhibitions, networks of knowledge and expertise, but also the mobility of artists, field training, publications, policy papers on the subject of cultural policies, this was the focus of the project that involved public and private bodies, Ministries of Culture, museums, academies, universities around the Adriatic. The 175 audiovisual products from the five Adriatic TV Crews, the 15 short movies on the work of contemporary artists made by professional film-makers, the travelling exhibition “Coexistence: for a new Adriatic Koine”, which reached the cities of Tirana, Cetinje, Rijeka, Venice, Polignano, the “Light Residencies”, which involved 30 students from Art Academies, the implementation of a research on cultural organizations, the participation in international festivals,  are just a few of the many creative products and activities that this common path generated in the countries concerned, with the aim of creating a common language and new way of cooperating.

 

Which are the project main results/impacts? 

Result/Impact 1: ARTVISION CHANNEL & CROSS-MEDIA COMMUNICATION.

A cross-media thematic channel, which provided original, high quality content over the entire range of contemporary arts, thanks to the work of five TV Crews made up of professionals and young artists: the first TV Crew network in the Adriatic area. Using digital communication platforms plus existing media infrastructures in the partner countries, it operated as an international agency offering images and features on contemporary art.

Result/Impact 2: AUDIOVISUAL PRODUCTION & TRANSMEDIA STORYTELLING. 

175 audio-visual products (interviews, reports, instant news, video art) produced by the five TV crews, plus 15 short movies (documentaries on the work of contemporary artists) made by professional filmmakers, were a testament to the multifaceted approach to contemporary art that TV and cinema can produce, and at the same time a choral narration of lands and cultures. A precious heritage which remains available for the whole community.

Results/Impact 3: “COEXISTENCE: FOR A NEW ADRIATIC KOINÈ” & THE MOBILITY OF ART.

A  travelling art exhibition, which moved in all the project countries, and  translated territorial identities into a dynamic, open and interactive relationship. A story told by 25 emerging artists from Albania, Montenegro, Croatia, Veneto and Puglia, with the aim to trace similarities and differences between populations that share the Adriatic sea. An innovative way to communicate art and artists and create a common language.

Results/Impact 4: “LIGHT RESIDENCIES” & ARTISTIC &  CULTURAL EXCHANGES.

Artistic residencies in the countries involved in the project, that featured young artists in training, students of the Academy of Fine Arts called to participate in the construction of five “art shows” taught by internationally renowned artists, to multiply the visions and work together. An exchange of experiences, a unique opportunity to meet, discuss and view different existing realities and different systems of the art world.

Results/Impact 5: THE FUTURE SEARCH CONFERENCE & ADRIATIC CULTURAL POLICIES

A two-day intense meeting in Venice sealed a process of analysis and exchange of best practice ideas in the field of cultural policies. It was the culmination of quantitative research conducted among cultural workers operating in the Adriatic area (with the use of 250 questionnaires, and the identification of 25 examples of best practice and in-depth interviews). The joint work led to the definition of “recommendations” for the development of culture and art, and the drafting of guidelines on the development of cultural policies in the Adriatic area.