EX.PO AUS - Adria Wealth Project

Project

EX.PO AUS
EXtension of POtentiality of Adriatic Unesco Sites

Priority and Measure
Measure 2.2 - Natural and cultural resource management and prevention of natural and technological risks
Priority 2 - Natural and cultural resources and risk prevention
EUSAIR Pillars
Sustainable tourism
Type of Project
Ordinary
Interviewee
Biserka Simatović
Interviewee role
Project Coordinator
Organization
City of Dubrovnik
E-mail
bsimatovic@dubrovnik.hr
Telephone
+385 20 638 209 or mobile: 00 385 91 1809 461
Project website
www.expoaus.org/it
Budget in euros
3.155.784,80

Partners

Role Name City Country Contact Person Email contact/ website
Lead Partner City of Dubrovnik Dubrovnik Croatia Biserka Simatović bsimatovic@dubrovnik.hr
Partner 1 Region of Istria   Pula Croatia Sandra Ilić sandra.ilic@istria-istria.hr
Partner 2 City of Split Split Croatia Maja Munivrana maja.munivrana@split.hr
Partner 3 Province of Ferrara Ferrara Italy Matteo Terzi MTerzi@Regione.Emilia-Romagna.it
Partner 4 Municipality of Ravenna – Art Museum of the City Ravenna Italy Chiara Pausini cpausini@comune.ravenna.it
Partner 5 Municipality of Alberobello Alberobello Italy Mayor info@comune.alberobello.ba.it
Partner 6 Aquileia Foundation, Italy Aquileia Italy Mayor fondazione@fondazioneaquileia.it
Partner 7 University of Primorska – Science and research centre, Slovenia Porec Slovenia Katharina Zanier   Katharina.Zanier@zrs.upr.si
Partner 8 Centre for Conservation and Archaeology of Montenegro Kotor Montenegro Sandra Kapetanović sandra@expeditio.org
Partner 9 Commission to Preserve National Monuments Sarajevo Bosnia and Herzegovina Amra Hadžimuhamedović Amra.Hadzimuhadmedovic@kons.gov.ba
Partner 10 Office of Administration and Coordination of Butrint Butrint Albania Gjergji Mano manogj@yahoo.co.uk
Partner 11 Municipality of Corfu Corfu Greece Aleka Alevridou A.Alevridou@euroconsultants.com.gr

Project Description

Description

Project description

The EX.PO AUS project set up a cooperative cross-border network between the existing and aspiring UNESCO sites in the Adriatic area, which led to the creation of a joint long-term strategy for sustainable valorization of the sites, based on managerial, technological and energy levels. The project was based on cooperation between public and private sectors in development and the exchange of high-quality technical and managerial competencies.

 

What has been done during the project in order to achieve its main goal(s)?

In order to create a cross-border tourist product which would attract tourists from all over the world, the project EX.PO AUS was strongly oriented towards gaining and exchanging new knowledge through conferences, workshops and seminars, and creating a number of publications, DVD and a multilingual web site dedicated to UNESCO and archaeological sites.

EX.PO AUS included organizing thematic working groups, and as many as ten pilot projects connected to project topics: dry stone techniques, conservation and database of mosaics, promotion and valorization of UNESCO sites, and use of modern technologies in achieving energy efficiency on the sites in the Adriatic basin.

A number activities were aimed at protecting natural and cultural heritage, such as the refurbishing of monuments and buildings, preservation of archaeological/historical sites, green energy investments in museums, and introducing energy efficient heating and cooling systems.

The Inter-Adriatic tourist packages “UNESCO sites of the Adriatic Sea” were designed and promoted to generate sustainable interest for cultural tourism in the Adriatic region.

 

What are the project’s main results/impacts?

Result/Impact 1

The project resulted in harmonizing institutional approaches and intervention methodologies for the sustainable preservation and valorization of UNESCO sites in the Adriatic region. All findings, new knowledge and tools developed during the project improved institutional and operational practices of partner organizations. Approximately 400 policy makers and officials were included owing to the cross-border approach.

Result/Impact 2

A new cultural tourism package “UNESCO Sites of the Adriatic” extended the tourist offer of the Adriatic area. A web application “EX.PO AUS sightseeing planner” additionally contributed to raising the level of awareness about UNESCO Adriatic sites by enabling tourists to make individual sightseeing plans. As cultural tourism is a very large and growing market segment, the development of such an offer additionally contributed to positioning the Adriatic region on global tourism maps.

Result/Impact 3

Increased level of knowledge among project partners about preservation and conservation of archaeological sites contributed to implementing improvements in the management of cultural sites and the introduction of new, energy -efficient technologies. Such an approach ensures long-term sustainable economic valorization of these sites.

Result/Impact 4

Increased level of general public awareness regarding UNESCO sites in the Adriatic area, tourism workers and tourists seeking new experiences in undiscovered destinations. Increased level of awareness leading to new entrepreneurship initiatives, e.g. local arts and crafts, development of accommodation facilities, restaurants and other additional contents that will attract tourists to the Adriatic region.