Tourism of Adriatic Heritage

Priority and Measure
Measure 2.2 - Natural and cultural resource management and prevention of natural and technological risks
Priority 2 - Natural and cultural resources and risk prevention
EUSAIR Pillars
Sustainable tourism
Type of Project
Jelena Petrov
Interviewee role
Project coordinator
Split-Dalmatia County
+385 21 599 989
Project website
Budget in euros


Role Name City Country Contact Person Email / website
Lead Partner Zadar County   Zadar Croatia Lovro Jurišić
Partner 1 Split- Dalmatia County Split Croatia Jelena Petrov
Partner 2 Šibenik- Knin County Šibenik, Croatia Katarina Mrvica
Partner 3 Dubrovnik- Neretva County Dubrovnik Croatia Jelena Dadić
Partner 4 Region of Istria Pula Croatia Sandra Ilić
Partner 5 County of Primorje and Gorski Kotar Rijeka Croatia Hicela Margan  
Partner 6 City of Mostar   Mostar Bosnia and Herzegovina  Amela Sjekirica
Partner 7 Development Agency of the Una- Sana Canton Bihać Bihać Bosnia and Herzegovina Ermina Ramić  
Partner 8 Albanian Development Fund Tirana Albania Ermal Ilirjani
Partner 9 Municipality of Postojna Postojna Slovenia Anita Kranjc
Partner 10 Municipality of Piran Piran Slovenia Jasna Softić
Partner 11 Ministry of Trade, Tourism and Telecommunications of Serbia Belgrade Serbia Miljana Golubović
Partner 12 Rimini Province Rimini Italy Enzo Finocchiaro
Partner 13 University of Foggia Foggia Italy Faccilongo Nicola
Partner 14 Province of Ravenna Ravenna Italy Alberto Rebucci
Partner 15 Consortium Europe Point Teramo Teramo Italy Gino Verrocchi
Partner 16 Ministry of Culture of Montenegro Cetinje Montenegro Lidija Ljesar
Partner 17 Regional Unit of Threspotia Igoumenitsa Greece Melina Lazaropoulou
Partner 18 Abruzzo Region L’Aquila Italy Emanuela Di Carlo

Project Description


Project description

HERA project aimed at developing a joint cross-border platform within the Adriatic area for management and promotion of sustainable tourism based on common cultural heritage. Besides implementing new models for management of sustainable tourism as a development engine for the Adriatic basin, the project focused on reducing seasonality of tourism through marketing cultural and natural heritage of the Adriatic coast and hinterland, and environmentally friendly tourism.


What has been done during the project in order to achieve its main goal(s)?

In order to address the lack of an integrated management and promotion strategy of cultural heritage, activities conducted in HERA project specifically addressed developing an integrated Joint Action Plan for management and standardization of Adriatic cultural heritage sites. The Plan was based on continuous involvement of local stakeholders in 19 countries.

HERA started by systematic benchmark of national policies and projects in each country, followed by setting up a cross-border Trademark Board, which developed methodology and procedures with the goal of defining long-term sustainability of HERA procedures.

Feasibility of the methodology and processes were tested by implementing Cultural Tourism Routes and Visitor Centers as pilot projects in each partners’ region and sending feedback. Projects were promoted using new ICT solutions and Hera Adriatic Heritages Association was established to monitor and assign HERA TM to new Adriatic cultural tourism routes and visitor centers.


Which are the Project Main Results/Impact?

Results/Impact 1

HERA partners and associated organizations participated in production of Adriatic Cultural Tourism Strategy. Besides creating a new approach to promotion and valorization of cultural heritage, the process enabled knowledge sharing among the project partners, relevant external actors and final beneficiaries. Likewise, the Strategy will enable development of new tourism products and services, thus contributing to the quality of life of local communities.

Results/Impact 2

The project created an innovative and attractive image associated to the promotion of Sustainable Cultural Tourism in the Adriatic based on common cultural heritage. This way the Adriatic region became more attractive for tourists seeking new destinations, discovering cultural heritage and gaining new experiences.

Results/Impact 3

The project has insured funding for cultural infrastructure restoration, in the case of Split-Dalmatia County, West wing of the Providurov stan on the Klis Fortress. Providurov stan will be a visitor centre, fully equipped with up-to-date digital interpretation equipment.

Results/Impact 4

A management study for the Klis Fortress has been developed ensuring the sustainability of investments on the Fortress, as well as the plan for their implementation.