Tourism of Adriatic Heritage
- Priority and Measure
Measure 2.2 - Natural and cultural resource management and prevention of natural and technological risks
Priority 2 - Natural and cultural resources and risk prevention
- EUSAIR Pillars
- Sustainable tourism
- Type of Project
- Jelena Petrov
- Interviewee role
- Project coordinator
- Split-Dalmatia County
- +385 21 599 989
- Project website
- Budget in euros
|Role||Name||City||Country||Contact Person||Email / website|
|Lead Partner||Zadar County||Zadar||Croatia||Lovro Jurišićfirstname.lastname@example.org http://www.zadarska-zupanija.hr/|
|Partner 1||Split- Dalmatia County||Split||Croatia||Jelena Petrov||Jelena.email@example.com|
|Partner 2||Šibenik- Knin County||Šibenik,||Croatia||Katarina Mrvicafirstname.lastname@example.org|
|Partner 3||Dubrovnik- Neretva County||Dubrovnik||Croatia||Jelena Dadićemail@example.com|
|Partner 4||Region of Istria||Pula||Croatia||Sandra Ilićfirstname.lastname@example.org|
|Partner 5||County of Primorje and Gorski Kotar||Rijeka||Croatia||Hicela Marganemail@example.com|
|Partner 6||City of Mostar||Mostar||Bosnia and Herzegovina||Amela Sjekiricafirstname.lastname@example.org|
|Partner 7||Development Agency of the Una- Sana Canton Bihać||Bihać||Bosnia and Herzegovina||Ermina Ramićemail@example.com|
|Partner 8||Albanian Development Fund||Tirana||Albania||Ermal Ilirjanifirstname.lastname@example.org|
|Partner 9||Municipality of Postojna||Postojna||Slovenia||Anita Kranjcemail@example.com|
|Partner 10||Municipality of Piran||Piran||Slovenia||Jasna Softićfirstname.lastname@example.org|
|Partner 11||Ministry of Trade, Tourism and Telecommunications of Serbia||Belgrade||Serbia||Miljana Golubovićemail@example.com|
|Partner 12||Rimini Province||Rimini||Italy||Enzo Finocchiarofirstname.lastname@example.org|
|Partner 13||University of Foggia||Foggia||Italy||Faccilongo Nicolaemail@example.com|
|Partner 14||Province of Ravenna||Ravenna||Italy||Alberto Rebuccifirstname.lastname@example.org|
|Partner 15||Consortium Europe Point Teramo||Teramo||Italy||Gino Verrocchiemail@example.com|
|Partner 16||Ministry of Culture of Montenegro||Cetinje||Montenegro||Lidija Ljesarfirstname.lastname@example.org|
|Partner 17||Regional Unit of Threspotia||Igoumenitsa||Greece||Melina Lazaropoulouemail@example.com|
|Partner 18||Abruzzo Region||L’Aquila||Italy||Emanuela Di Carlofirstname.lastname@example.org|
HERA project aimed at developing a joint cross-border platform within the Adriatic area for management and promotion of sustainable tourism based on common cultural heritage. Besides implementing new models for management of sustainable tourism as a development engine for the Adriatic basin, the project focused on reducing seasonality of tourism through marketing cultural and natural heritage of the Adriatic coast and hinterland, and environmentally friendly tourism.
What has been done during the project in order to achieve its main goal(s)?
In order to address the lack of an integrated management and promotion strategy of cultural heritage, activities conducted in HERA project specifically addressed developing an integrated Joint Action Plan for management and standardization of Adriatic cultural heritage sites. The Plan was based on continuous involvement of local stakeholders in 19 countries.
HERA started by systematic benchmark of national policies and projects in each country, followed by setting up a cross-border Trademark Board, which developed methodology and procedures with the goal of defining long-term sustainability of HERA procedures.
Feasibility of the methodology and processes were tested by implementing Cultural Tourism Routes and Visitor Centers as pilot projects in each partners’ region and sending feedback. Projects were promoted using new ICT solutions and Hera Adriatic Heritages Association was established to monitor and assign HERA TM to new Adriatic cultural tourism routes and visitor centers.
Which are the Project Main Results/Impact?
HERA partners and associated organizations participated in production of Adriatic Cultural Tourism Strategy. Besides creating a new approach to promotion and valorization of cultural heritage, the process enabled knowledge sharing among the project partners, relevant external actors and final beneficiaries. Likewise, the Strategy will enable development of new tourism products and services, thus contributing to the quality of life of local communities.
The project created an innovative and attractive image associated to the promotion of Sustainable Cultural Tourism in the Adriatic based on common cultural heritage. This way the Adriatic region became more attractive for tourists seeking new destinations, discovering cultural heritage and gaining new experiences.
The project has insured funding for cultural infrastructure restoration, in the case of Split-Dalmatia County, West wing of the Providurov stan on the Klis Fortress. Providurov stan will be a visitor centre, fully equipped with up-to-date digital interpretation equipment.
A management study for the Klis Fortress has been developed ensuring the sustainability of investments on the Fortress, as well as the plan for their implementation.