Promoting Food Innovation for Wellness in the Adriatic
- Priority and Measure
Measure 1.1 – Research and Innovation
Priority 1 – Economic, social and institutional cooperation
- EUSAIR Pillars
- Sustainable tourism
- Type of Project
- Luciano Pizzigatti
- Interviewee role
- Environment and Agriculture officer
- Emilia-Romagna Region (Ex Province of Forlì-Cesena)
- + 39 0543 714508
- Project website
- Budget in euros
|Role||Name||City||Country||Contact person||Email / website|
|Lead Partner||Province of Forlì||Forlì||Italy||Luciano Pizzigatti Francesca Fofi||LPizzigatti@regione.emilia-romagna.it firstname.lastname@example.org|
|Partner 1||Chamber of Commerce of Macerata||Macerata||Italy||Annalisa Franceschettiemail@example.com|
|Partner 2||Marche Region||Ancona||Italy||Ferruccio Lucianifirstname.lastname@example.org|
|Partner 3||University of Primorska||Koper||Slovenia||Maja Podgornik||Maja.Podgornik@zrs.upr.si|
|Partner 4||LIR Evolution||Banja Luka||Bosnia and Herzegovina||Slaviša Jelisicemail@example.com|
|Partner 5||Ministry of Agriculture, Forestry and Water Management, Republic of Srpska||Banja Luka||Bosnia and Herzegovina||Danijela Cicic Marija Rodic||D.Cicic@mps.vladars.net / M.Rodic@mps.vladars.net|
|Partner 6||Chamber of Economy of Montenegro||Podgorica||Montenegro||Slavisa Pavlovicfirstname.lastname@example.org|
|Partner 7||Uzice Regional Chamber of Commerce||Uzice||Serbia||Vladimir Misailovicemail@example.com|
|Partner 8||Innopolis||Kerkyra||Greece||Nikolas Petropoulosfirstname.lastname@example.org|
|Partner 9||Agricultural University of Tirana||Tirana||Albania||Bizena Bijoemail@example.com|
Strengthening the innovation capacity of the Adriatic Regions in the agri-food sector, by stimulating the link between business, RTD-innovation Centres, producers/consumers considered as pillars for territorial growth, development and integration of the area, has been the main goal of WELLFOOD. Specifically, the project aimed at enhancing knowledge transfer related to food/quality/safety/healthy lifestyles within the Adriatic Regions, reducing disparities among Member States, Candidate Countries and Potential Candidate Countries. This was achieved through the setting up of a Cross Border Network – Adriatic Research Driven Cluster of Innovation for Food Quality and Safety – named WELLFOOD Cluster, which dealt with knowledge transfer, supporting a cultural movement towards new systems/products/processes for sustainable development, thanks to science/technology/business meetings, cross-border exchange initiatives and networking.
What has been done during the project in order to achieve its main goal(s)?
WELLFOOD Project entailed a large number of activities, that had visibility through the project website, TV and radio shows, newsletters, 18 regional events and 4 transnational conferences.
As regards core project activities, the Adriatic research/enterprise/consumer WELLFOOD Network was set up and promoted through a network strategy and action plan. A mapping of regional expertise was provided by all partners and a HUB web platform, containing information about typical products, food traceability systems, wellness itineraries, touristic paths was created (www.wellfoodhub.eu).
– Five Transnational Adriatic Seminars on food innovation, quality, safety and wellness hosted rapporteurs from all the participating countries, delivering information on food quality and innovation in agri-food processes, health and wellness related to food, market and industry data. Mobility of Researchers was implemented through visits to agri-food enterprises and food research centers.
Pilot Actions on food innovation for wellness were carried out in all the project areas; they were divided into training actions, study and foresight actions, and RtoR, RtoB, RtoG and BtoB meetings. The training sessions were aimed at creating a task force (Food Innovation Agents), in order to facilitate the transfer and promotion of innovative/quality food research results to SMEs. Five Technology foresight pilot schemes, that is, researches on innovation in the agri-food sectors, were produced. RtoR, BtoR , RtoG events brought together researchers, universities, policy-makers, producers and consumers to discuss difficulties related to the agri-food sector and find innovative solutions. Benchmark analyses were carried out at regional and transnational level, while focus groups and small marketing events were organized locally.
Which are the project main results/impacts?
Result/Impact 1: INVOLVEMENT OF ALL THE ACTORS OF THE AGRI-FOOD VALUE CHAIN AND OF THE BROADER PUBLIC
WELLFOOD partners managed to involve producers, researchers and consumers of agricultural products in all project activities. They made analyses of innovation capacity in the agri-food sector, detected areas and products with greatest potential and promoted them to a wide range of stakeholders. Project activities were presented to the public through brochures, newsletters, project website and WELLFOOD HUB; entrepreneurs and public bodies were informed about safety productions, new accomplishments and possibilities for innovation production; consumers were informed about available healthy products in the Adriatic with good nutrition values and were provided with wellbeing itineraries.
Result/Impact 2: CREATION OF A TRANSNATIONAL NETWORK
The setting up of a Cross Border Network, the Adriatic Research Driven Cluster of Innovation for Food Quality and Safety, required knowledge transfer and a cultural support movement towards new systems/ products/processes for sustainable development. Thanks to science/technology/business meetings, cross-border exchange initiatives, networking, project events, partners built a regional and cross-border network among researchers, producers, public bodies and consumers.
Result/Impact 3: BOOSTING INNOVATION CAPACITIES AT ADRIATIC LEVEL
Cooperation among partners helped them increase innovation capacity by sharing knowledge on latest technologies. Mobility schemes for researchers/company technicians, improved the skills of experts dealing with food innovation within RTD Centers, enterprises, public organizations. Project staff members increased their competences in the agricultural sector and gained experience in the organization of events, and drafting of reports. The selection of Food Innovation Agents and the Experiment-Piloting Technology Food Foresight schemes were important achievements of the project, which helped overcome main critical factors related to the development of food industry in the Adriatic area.